Traditionally, corporate websites have been offensive, built to sell. But offense is not enough. In sports, there are three facets to every successful team: offense, defense, and coaching. The most effective websites have a similar three-pronged approach: marketing to new customers (offense), supporting existing customers (defense), and providing general corporate information that supports the other two (coaching). Let’s examine these three key tiers more closely.
July 18, 2012
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Build Your Own Wicked WordPress Themes
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